To get competitive advantage in business today is not easy. People are looking not just for the product, but also for emotions and pleasant experience. UX/UI are relatively new fields, but extremely important for achieving that. User experience and User interface are closely related and both equally important for developing a successful product.
User experience is about the whole experience customers have while interacting with the product, it’s about how they feel, their emotions, how easy is to use the product, what features it has, how they work. So basically everything a customer experience from the first to he last contact with the product.
User interface is more about the design of that products, the aesthetic experience, how it looks, what are the colours, the layout, etc.
Considering the fact that the market today is overcrowded, UX/UI could be the determining factors for winning the competition, therefore HackMeOut Tbilisi will focus on this.